The challenge was to appeal to different audiences-homeowners, business owners, and architects. The owner originally wanted to create a separate site specifically for architects to go to, but also wanted to not confuse consumers by having multiple sites. The rest of the site was to be informational and interactive so that homeowners and companies both can navigate with ease and still know that Indiana Glass Coatings is professional and trustworthy.

I designed the site to have a variety of interactions that showcased what the windows looked like before and after. The purpose was to keep consumers on the site. In regards to appealing to architects, I took their product line and used Photoshop to show what the films would look like in an office.

The outcome was an easy-to-navigate site that included services that the company provided. The separate Opulence page that was connected to the rest of the site left no room for confusion, and still remained professional enough for architects to navigate to.