The main challenge was to replace outdated visuals on the existing billboards, many of which featured old food imagery. As new menu items were introduced each week, I needed to stay ahead of the game by continuously creating fresh, relevant content. I had to ensure that all designs followed a structured content calendar and aligned with the client’s strategic goals. Additionally, I collaborated with the client and account manager to maintain consistent approval processes and meet deadlines.

Billboard Design: Given that many of the previous billboards had outdated food imagery, I designed new, vibrant billboard concepts featuring high-quality images of the latest menu items. These designs aimed to capture attention quickly and encourage passersby to visit the restaurant.T-shirt Design: In addition to the billboards, I designed fresh new t-shirt graphics to align with the new look and feel of the campaign. These shirts helped extend the promotional message beyond traditional advertising by creating a tangible, wearable element for customers to engage with.Menu Item Promotion: New menu items were being added every week, which required careful coordination to ensure timely and accurate promotion. I adhered to the content calendar provided by the client and designed social media posts that highlighted each new menu item. The goal was to maintain a steady stream of engaging content that kept the brand top-of-mind while showcasing the exciting changes to the menu.

The campaign successfully delivered a fresh, cohesive visual update across billboards, social media, and promotional merchandise. The new billboard designs caught the attention of both existing and potential customers, while the t-shirt graphics helped create buzz around the brand.The social media posts, aligned with the content calendar, effectively promoted the weekly menu item launches, keeping customers engaged and excited to try new offerings. The campaign’s success was reflected in increased customer visits and higher engagement on social media, as well as positive feedback from the client regarding the overall aesthetic and impact of the designs.